State of the Art Retail Developments

Bridging the POS Gap to the Store of the...Present 

Meet Delia, She's in Your Stuff

Joe Skorupa, is Editor-in-Chief of Retail Information Systems News. At the conclusion of Joe's presentation at ICBA 2013, store directors overwhelmingly requested for Joe to return. At ICBA 2014 Joe will be addressing State of the Art Retail Developments, and he is also moderating the Retail Technology Panel. 

From mobility to the cloud, POS is changing at the speed of technology and retailers are racing to keep their systems in line with consumer expectations. Fixed POS units need to be prepared to manage 2D barcodes displayed by shoppers on their mobile devices, digital coupons, special offers, loyalty card IDs, and enabled QR codes. Mobile POS is already at 75% of fixed POS capability. 

How can brick and mortar stores differentiate themselves from their online-only competitors? A survey of retail executives by EKN, a division of RIS parent company Edgell Communications, indicates stores should offer the following: 

• A unique customer experience in-store 83%
• Value-added experiences not available online 70%
• Immediate and convenient access to products 68%
• Knowledgeable sales staff 65%
• A local destination for shopping and community 62%

Joe Skorupa, State of the Art Retail Developments, and the Retail Technology Panel are part of the Strategic Direction and Marketing Programs at ICBA 2014.