eText Strategy Webinar

On May 9 Campus Technology presented a webinar eText Strategies: Creating a Path to Digital. It was sponsored by McGraw Hill. Basically this webinar is a look at the approach taken at the University of Indiana where the school guarantees 100% of the students enrolled in a class will buy the digital course materials in exchange for the publisher reducing the price of the digital content relative to the price of the same content in hard copy. This model is currently being piloted in various forms by The Big Ten Committee for Institutional Cooperation, EDUCAUSE and Internet 2, University of Minnesota Bookstore, Follett's new IncludED program, Collegiate Retail Alliance, and others. Participating publishers vary from pilot to pilot. The webinar addresses a couple of the current pilots.

At about 34:16 minutes into the webinar, Brad Wheeler, VP of IT at Indiana is asked a question about the bookstore’s role.  He speaks favorably on the role of bookstores, and notes that at IU they outsourced their bookstore.  At about 49:47 minutes Tim Peyton, Senior Director of Marketing at McGraw Hill, explains what is happening with Minnesota and the role the store can play versus charging course fees. 

This webinar is available for viewing to anyone. To access the webinar you simply register with Campus Technology:


http://campustechnology.com/webcasts/list/webinars.aspx?pc=e999tl01&utm_source=webmktg&utm_medium=sn&utm_campaign=e999tl01


eText Strategies: Creating a Path to Digital

Developing an eText strategy that will serve the needs of institutions, faculty, and students requires thoughtful planning. This presentation will use the Indiana University experience as a case study to explore the strategic, business, and policy issues that institutions should consider when exploring an institutional eText strategy or considering an eText initiative.

Posted by Stacy Waymire Executive Director