"We have moved from a company that talks to students two days a year to being relevant to them 300 days a year," said Mr. Rosensweig, a former chief operating officer at Yahoo who prior to coming to Chegg was president-CEO of Activision's Guitar Hero Division. He joined Chegg in February 2010 and said the company has been approached by a series of high-profile marketers about potential partnerships. "We've built a very powerful base to help top brands reach students," he said.
'Netflix for Textbooks' Chegg to Launch Daily Deals, Hires Head of Ad Sales
Chegg is expected to announce today a new brand partnership program, and the hiring of Elizabeth Harz, who formerly ran media sales for EA and category sales strategy for Yahoo, to oversee it. The program will open all of Chegg's traditional and digital media assets up to big brands looking to tap the college market.
Chegg Adds Brand Partnerships to Bring More Value to Students
"We have moved from a company that talks to students two days a year to being relevant to them 300 days a year," said Mr. Rosensweig, a former chief operating officer at Yahoo who prior to coming to Chegg was president-CEO of Activision's Guitar Hero Division. He joined Chegg in February 2010 and said the company has been approached by a series of high-profile marketers about potential partnerships. "We've built a very powerful base to help top brands reach students," he said.
Post Written By Stacy Waymire, ICBA Executive Director
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