How to Run a Successful Social Media Contest

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Chegg Adds Brand Partnerships to Bring More Value to Students

http://www.prnewswire.com/news-releases/chegg-adds-brand-partnerships-to-bring-more-value-to-students-122658653.html

"We have moved from a company that talks to students two days a year to being relevant to them 300 days a year," said Mr. Rosensweig, a former chief operating officer at Yahoo who prior to coming to Chegg was president-CEO of Activision's Guitar Hero Division. He joined Chegg in February 2010 and said the company has been approached by a series of high-profile marketers about potential partnerships. "We've built a very powerful base to help top brands reach students," he said.

'Netflix for Textbooks' Chegg to Launch Daily Deals, Hires Head of Ad Sales

Chegg is expected to announce today a new brand partnership program, and the hiring of Elizabeth Harz, who formerly ran media sales for EA and category sales strategy for Yahoo, to oversee it. The program will open all of Chegg's traditional and digital media assets up to big brands looking to tap the college market.

http://adage.com/article/digital/netflix-textbooks-chegg-launch-daily-deals/227750/

Chegg Adds Brand Partnerships to Bring More Value to Students

http://www.prnewswire.com/news-releases/chegg-adds-brand-partnerships-to-bring-more-value-to-students-122658653.html

"We have moved from a company that talks to students two days a year to being relevant to them 300 days a year," said Mr. Rosensweig, a former chief operating officer at Yahoo who prior to coming to Chegg was president-CEO of Activision's Guitar Hero Division. He joined Chegg in February 2010 and said the company has been approached by a series of high-profile marketers about potential partnerships. "We've built a very powerful base to help top brands reach students," he said.

Post Written By Stacy Waymire, ICBA Executive Director

Take a look at "The Next Generation of Digital Books"

The Next Generation of Digital Books 

Our Choice will change the way we read books. And quite possibly change the world. In this interactive app, Al Gore surveys the causes of global warming and presents groundbreaking insights and solutions already under study and underway that can help stop the unfolding disaster of global warming. Our Choice melds the vice president's narrative with photography, interactive graphics, animations, and more than an hour of engrossing documentary footage. A new, groundbreaking multi-touch interface allows you to experience that content seamlessly. Pick up and explore anything you see in the book; zoom out to the visual table of contents and quickly browse though the chapters; reach in and explore data-rich interactive graphics.
~Article extracted from Push Pop Press

Post Written By Stacy Waymire, ICBA Executive Director